- 24 Jun
42% Of SMEs Can't Name Any Invoice Finance Companies
As part of our recent invoice finance related survey we asked 100 SME businesses to tell us the first invoice finance companies that came into their mind.
Our expectations were that their answers would reflect the handful of proactive invoice finance companies that are making a good job of promoting themselves. However, some aspects of the resulting answers were quite shocking - in particular the fact that 42% of SMEs were unable to name even one invoice finance company!
Thats nearly half of the business population, very much the target market for invoice finance, that have such low levels of awareness of these products that they can't name even a single invoice finance provider.