The second most popular response to this question was some combination of the following:
- Lack of awareness [amongst businesses].
- Lack of promotion [by the invoice financing industry].
- Not having heard of invoice finance.
In total t,hese reasons accounted for 21% of the responses that we received.
This was the question that we put to a group of 100 existing invoice finance clients, from a selection of different providers, as part of our recent study.
More results will follow.
Source: Invoice Finance User Survey 26th February 2015 (100 respondents that may have given multiple reasons).
See also our follow-up study: What 200 UK Businesses Said About AI, Cash Flow and Invoice Finance