Continuing to build on the results from our survey of 100 businesses about what establishes trust with a business finance website, nearly 17% of the responses to the question we posed about what makes businesses trust business finance websites were that they rank well in search engines!
High rankings in a search engine seems an odd way to determine whether a webiste it trustworthy, and it probably attributes more faith in the rigour of the checks made by search engines than is perhaps warranted but that is still a significant result and was given without prompting.
We all need to get on with our SEO activities!