In our market research survey of 100 SME businesses we asked them about their buying behaviour from finance websites. One question we posed was “If the following things appear on a company website do they make you more likely to buy from the business?” – we then asked them to answer that question in respect of “Awards“.
The result was the a unanimous 100% of respondents said that the presence of awards on a company’s website would make them more likely to buy from that business.